Power Marketing Secrets For Today's Economy
2010 Livermore Chamber of Commerce Marketing Summit
The Livermore Chamber of Commerce is proud to present an exclusive all-day marketing summit for all businesses. We've brought together five industry experts who can help you get past the economy and start building your business. This is an interactive workshop in which you'll learn and practice new techniques, break out of the old rules, and boost your business back to where it should be.
Space is limited to 100 participants, so you must pre-register. Once the 100 seats are taken, registration will be closed.
Date: Thursday, May 20, 2010
Time: 8:30 a.m. - 3:00 p.m.
Location: Doubletree Hotel, 720 Las Flores Road, Livermore (map)
Cost: $99 until May 15, $120 after May 15. Pre-registration is required.
Lunch is included!
We expect this event to sell out quickly, so register online or call the office at 925-447-1606 before it fills up!
Best Practices in Email Marketing for Businesses
Stu Carty is a veteran sales and marketing specialist with 20 years progressive experience in the enterprise software industry. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Carty is currently a Regional Development Director at Constant Contact. Since 2006, he has delivered 250 workshops & presentations on "Best Practices in Email Marketing" to over 10,000 attendees in Northern California & the San Francisco Bay Area. Stu offers proven success in both "Business to Business" (B2B) and "Business to Consumer" (B2C) email marketing.
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
The session will teach you how to:
- Reach more people with your message
- Create email campaigns that get results
- Get your emails opened and read
- Write compelling subject lines and copy
- Interpret email campaign results (open-rates, bounce-rates, click-through rates)
Master Your Marketing Message - 3 Keys to Attracting More Clients
Michele Molitor, PCC is a highly sought after executive coach, business consultant and speaker and Nectar Consulting, Inc., helping entrepreneurs create substantial organizational growth. She leverages her extensive management, branding, design, and marketing experience from leading edge multimedia and web development companies with an engaging coaching style and interdisciplinary approach.
Working with business owners, executives and their teams, she assists them in moving past obstacles to set clear goals and marketing strategies that consistently attract their ideal clients, close more sales and enhance the bottom line by 25-300% annually.
During this engaging talk, you'll learn the keys to successfully marketing your business and attract all the clients you need to grow your organization more effectively and easily! In this interactive discussion you'll learn:
- Marketing Ball - Learn the six powerful rapport building steps to build value and attract clients
- The Language of Marketing - Create compelling marketing messages to draw in your ideal target clients
- Marketing Mindsets - Identify the mindsets that are getting in your way of success. Your thinking shapes your results, so what results do you want to achieve?
Laser Target Your Internet Presence Quickly
Thomas W. Petty is a Certified Internet Marketing Consultant at WSI. He is also the President of the Bay Area Search Engine Academy, which has a single goal of teaching business owners how to get positioning on the search engines through keyword research and proper content building techniques. He is only one of approximately 2400 HFI-Certified Usability Analysts® in the world. Prior to being an entrepreneur, he retired from a 21 year information technology career at Chevron in California.
The rules of advertising have changed drastically in just the last few years, but many business owners still cling to the old ways. Today you will learn five new ways to market your business using the power of the Internet. Even if you don't have a Web site, there are many ways to get your message out to people who are already looking for you!
During this session you'll:
- Discover some simple strategies for getting onto Google and the other search engines
- Learn how to find out what people really search for
- Find out what Google really thinks about your Web site (or your competitor's!)
How Can Social Media Efforts Support Your Business?
Lee Richter is CEO of Richter Communications and Design Group located in the beautiful Rotunda Building in downtown Oakland. Lee has more than 20 years experience in marketing and public relations for clients such as Merrill Lynch, Bank of America, Baxter Healthcare, Autodesk, Hewlett-Packard, Edmunds.com, the Republic of Tea and many others. Lee is recognized as a speaker on topics ranging from brand awareness to media outreach and she is inspired by entrepreneurs who have a story to share.
Social media has become the hot topic for all businesses, but most don't know what it is, where to start or why to put together a social media plan. Lee will provide some specific steps that businesses should implement right away to set up a social media plan, and benefit from things like:
- Connecting people to useful resources and information
- Starting conversations about what your company is currently doing
- Inspiring others by sharing success stories and milestones
- Using video and images to tell stories and to share experiences
- Sharing stories about how your company is helping people and your community
- Being a resource for your community along with your clients and prospects