To: Assignment & Photo Desks


Sullivan Automotive Group Contact:

Krista Bernasconi

[email protected]

(916) 223-1060


Livermore Toyota Grand Opening Event with Toyota North America CEO Jim Lentz and Livermore Mayor John Marchand


WHAT:              Livermore Toyota official dealership grand opening event, March 27th from 5-7 pm. Toyota North America CEO Jim Lentz, City of Livermore Mayor John Marchand and Alameda County Supervisor Scott Haggerty and members of the business community will be on hand for a ribbon cutting and to present declarations to the ownership group.

The Sullivan Automotive Group invested more than $30M to purchase and develop the 10-acre parcel which now comprises a full service dealership including state of the art service bays, a rental car station, café and retail boutique.

The dealership recently hired a staff of 100, creating new jobs for the city and contributing to Livermore’s economy, which is expected to generate annual taxable revenues in excess of $100M, which will provide the City of Livermore with over $1M annually.


WHEN:            Thursday, March 27, 2014 5-7p.m. PST

Suggested media arrival time: 5:30 pm. PST


WHERE:           Livermore Toyota  – 6200 Northfront Road – Livermore, CA 94550

VISUALS:         Ribbon cutting with Livermore Mayor John Marchand and Alameda County Supervisor Scott Hagerty

Interviews with Toyota executives Dan Swartz (GM for Toyota), John L. Sullivan and David Rodgers (Livermore Toyota owners)

Toyota vehicles and interior and exterior shots of the dealership 

ABOUT:            The Sullivan Automotive Group is comprised of four separate dealerships representing seven brands including Chevrolet, Dodge, Chrysler and Scion. In addition, the Sullivan Automotive Group operates a centralized automotive wholesale parts center from a 29,400 square foot warehouse that serves all of Northern California and Nevada. To learn more, visit thesullivanautogroup.com