NEWS RELEASE

June 3, 2022

FOR IMMEDIATE RELEASE

CONTACT: Christine Martin Assistant City Manager
925-960-4040

CITY OF LIVERMORE NOW ACCEPTING APPLICATIONS FOR TOURISM AND SPECIAL EVENT GRANTS

LIVERMORE, Calif. – The City of Livermore is pleased to announce the availability of Tourism and Special Event Grants. The purpose of the grant program is to provide financial support for activities associated with promoting Livermore’s downtown, the wine country, and events that:

  • Promote Livermore as a destination.
  • Produce an economic benefit to Livermore and the region.
  • Generate tourism in Livermore.

Event organizers are encouraged to apply for the program, which awards five (5) grants of $2,000 each to organizations who successfully demonstrate that their event will directly benefit Livermore downtown businesses and local wineries and generate largest attendance (a minimum of 1,000 combined expected attendees in person and virtually is required). Preference will be given to new and innovative events that have not yet been supported by a Tourism and Special Event Grant. Funding is first come, first served. Interested organizations must complete an online form found on the City’s website (https://www.livermoreca.gov/government/innovation- economic-development/tourism). Selected applicants would also need to enter into a Grant Agreement with the City of Livermore and have an active City of Livermore business license and carry insurance that meets the City’s requirements for events.

For more information, contact the Innovation and Economic Development Department via email at oied@LivermoreCA.gov.